If small businesses wish to excell in their Customer Experience Management, they just don’t know where to start and what it is all about. 

We all know that big players have entire teams and expensive consultants dedicated to help them mastering their CX. But what about the smaller businesses? They feel overwhelmed by the jargon and the CX-technology already. It was high time for this essential knowledge to be available in a format they can use.

That’s exactly why I wrote this book.

“Customer Experience made easy” is not just a book; it’s a practical guide. It’s about providing you with a goal-oriented framework, practical templates, exercises, and a treasure trove of best practices to kickstart the implementation process immediately.

May the force be with you:

I believe in the power of a well designed customer experience culture in your company. And it has to start with the business owner’s mindset and their determined decision to implement a truly customer-centric culture. A deep understanding of customer needs, offering attractive products, optimizing digital processes, and providing individualized responses to customer concerns – these are the keys to high customer loyalty and eventually the overall growth of your business.